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Published in 2018 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-018-0216-4
Abstract: A distinct new development presented by this paper is the analysis of attendees’ heterogeneity considering gender and its influence on consumer post-use behavior. The study analyses whether gender moderates the relationship between emotions and post-use…
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Keywords:
post use;
gender;
considering gender;
feeling emotions ... See more keywords