Articles with "considering gender" as a keyword



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Feeling emotions in the public performing arts sector: does gender affect?

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Published in 2018 at "International Review on Public and Nonprofit Marketing"

DOI: 10.1007/s12208-018-0216-4

Abstract: A distinct new development presented by this paper is the analysis of attendees’ heterogeneity considering gender and its influence on consumer post-use behavior. The study analyses whether gender moderates the relationship between emotions and post-use… read more here.

Keywords: post use; gender; considering gender; feeling emotions ... See more keywords