Consistency in identity-related sequential decisions
Sign Up to like & getrecommendations! Published in 2021 at "PLoS ONE"
DOI: 10.1371/journal.pone.0260048
Abstract: Consumers often make decisions that reflect either personal or social identities. In many cases, such decisions are made along a sequence. Our research introduces a central factor that influences consumers’ likelihood of expressing a consistent… read more here.
Keywords: sequential decisions; product; identity related; related sequential ... See more keywords