Entertainment in retailing: Challenges and opportunities in the TV game console industry
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DOI: 10.1016/j.jretconser.2021.102503
Abstract: Abstract This study investigates the key development evaluation indicators of the TV game console industry based on the four dimensions of Saaty's ‘benefits, opportunity, costs, and risks’ model. The hybrid multiple attribute decision-making model is… read more here.
Keywords: retailing; industry; console industry; game console ... See more keywords