Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
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DOI: 10.1093/jcr/ucad024
Abstract: Consumers are known to seek out and display conspicuous goods— items that are exclusive and signal wealth and high social standing. Though many factors can drive such conspicuous consumption, the present work looks at an… read more here.
Keywords: conspicuous goods; prestige; conspicuous consumption; based hierarchies ... See more keywords