‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?
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DOI: 10.1007/s10551-018-3999-7
Abstract: Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour literature, we investigate ‘conspicuous virtue signalling’ (CVS), as… read more here.
Keywords: conspicuous virtue; cvs; donation; facebook ... See more keywords