Constituency building: Determining consumers’ willingness to participate in corporate political activities
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DOI: 10.1016/j.ijresmar.2021.06.004
Abstract: Abstract Recently, firms have increasingly approached their own customers for assistance with corporate political activities—a strategy known as constituency building. While constituency building efforts targeting shareholders and employees have been well-studied, relatively little is known… read more here.
Keywords: political activities; participate corporate; brand; corporate political ... See more keywords