The affordances and constraints of situation and genre : Visual and multimodal rhetoric in unusual traffic signs
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DOI: 10.1163/18773109-01002002
Abstract: Visuals are generally considered to be rich in information, but also to be open to many different interpretations. As a consequence, many argumentation scholars doubt that visuals can constitute argumentation (e.g. Fleming, 1996; Johnson, 2003,… read more here.
Keywords: traffic; constraints situation; affordances constraints; visual multimodal ... See more keywords