“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior
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DOI: 10.1007/s10551-018-3870-x
Abstract: This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical… read more here.
Keywords: effect; consumers unethical; behavior; construal level ... See more keywords
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
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DOI: 10.1016/j.ijresmar.2018.12.001
Abstract: Abstract The structural alignment literature suggests that people place more weight on alignable (vs. nonalignable) attributes when evaluating competing options. The present research proposes that consumers' regulatory orientation moderates this process. Specifically, consumers differentially weight… read more here.
Keywords: regulatory orientation; alignable attributes; nonalignable attributes; level ... See more keywords
The effects of construal level and small wins framing on an individual's commitment to an environmental initiative
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DOI: 10.1016/j.jenvp.2017.04.010
Abstract: Organizations are increasingly focused on improving the environmental sustainability of their operations, products, and services. To implement sustainability initiatives, organizations often seek commitment from their members to volunteer discretionary time and effort toward reaching the… read more here.
Keywords: goal; small wins; level small; construal level ... See more keywords
The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level
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DOI: 10.1016/j.jretconser.2020.102116
Abstract: Abstract As consumers' preferences become increasingly diversified, many companies strive to satisfy individual needs by offering customization options for products or services. To enhance the effectiveness of customization strategies, managers need to decide what type… read more here.
Keywords: customization; adoption intention; construal level; consumers adoption ... See more keywords
Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
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DOI: 10.1108/jcm-09-2021-4900
Abstract: Purpose Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant and increase high-level construal and abstract processing,… read more here.
Keywords: construal level; level; close eyes; advertising appeals ... See more keywords
Proxy decision making and dementia: Using Construal Level Theory to analyse the thoughts of decision makers
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DOI: 10.1111/jan.13563
Abstract: AIMS This study explored the feasibility of using Construal Level Theory to analyse proxy decision maker thinking about a hypothetical ethical dilemma, relating to a person who has dementia. BACKGROUND Proxy decision makers make decisions… read more here.
Keywords: decision; construal level; proxy decision; level theory ... See more keywords
Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory
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DOI: 10.1177/2158244020914576
Abstract: Rapid urbanization has beset sustainable consumption. Although many countries are increasingly taking pro-environmental stances, most countries continue to have a low recycling rate and a high littering rate. This study examines the effect of temporal… read more here.
Keywords: distance; construal level; level theory; temporal distance ... See more keywords
Orderliness/Disorderliness Is Mentally Associated With Construal Level and Psychological Distance
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DOI: 10.3389/fpsyg.2019.02521
Abstract: People are innately capable of exploring and detecting orderliness and of attempting to make the world in which they live more orderly rather than more disorderly. Construal level theory asserts that the same stimuli can… read more here.
Keywords: orderliness disorderliness; construal level; level; level psychological ... See more keywords
Is Abusive Supervision the Last Straw? The Buffering Role of Construal Level in the Association of Abusive Supervision With Withdrawal
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.831185
Abstract: Drawing on the theory of cognitive-affective processing system and that of construal level, we propose a moderated mediation model illustrating the relationship among abusive supervision, shame, construal level, and work withdrawal. We tested this model… read more here.
Keywords: supervision; withdrawal; shame; abusive supervision ... See more keywords
Is something out of reach more attractive? The effectiveness of visual distance in computational advertising
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DOI: 10.3389/fpsyg.2022.994573
Abstract: With the development of mobile Internet technology, firms need to complete the entire process of consumer targeting, ad content generation, and ad display in a very short time window. Therefore, computational advertising, such as native… read more here.
Keywords: construal level; distance; advertising; effectiveness ... See more keywords
The Relationships between Economic Scarcity, Concrete Mindset and Risk Behavior: A Study of Nicaraguan Adolescents
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DOI: 10.3390/ijerph17113845
Abstract: Background: Nicaragua is one of the poorest countries in Latin America, with an extremely low human development index (HDI). Fifty-two percent of the Nicaraguan population are children and adolescents under 18 years of age. Nicaraguan… read more here.
Keywords: risk; nicaraguan adolescents; economic scarcity; risk behaviors ... See more keywords