“Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior
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DOI: 10.1007/s10551-018-3870-x
Abstract: This research examines how and why reactions to other consumers’ unethical behavior differ among consumers and vary in different situations. Drawing on construal level theory, the authors propose that the relationship between other consumers’ unethical… read more here.
Keywords: effect; consumers unethical; behavior; construal level ... See more keywords
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2018.12.001
Abstract: Abstract The structural alignment literature suggests that people place more weight on alignable (vs. nonalignable) attributes when evaluating competing options. The present research proposes that consumers' regulatory orientation moderates this process. Specifically, consumers differentially weight… read more here.
Keywords: regulatory orientation; alignable attributes; nonalignable attributes; level ... See more keywords
The effects of construal level and small wins framing on an individual's commitment to an environmental initiative
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Environmental Psychology"
DOI: 10.1016/j.jenvp.2017.04.010
Abstract: Organizations are increasingly focused on improving the environmental sustainability of their operations, products, and services. To implement sustainability initiatives, organizations often seek commitment from their members to volunteer discretionary time and effort toward reaching the… read more here.
Keywords: goal; small wins; level small; construal level ... See more keywords
The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102116
Abstract: Abstract As consumers' preferences become increasingly diversified, many companies strive to satisfy individual needs by offering customization options for products or services. To enhance the effectiveness of customization strategies, managers need to decide what type… read more here.
Keywords: customization; adoption intention; construal level; consumers adoption ... See more keywords
Mandatory policies and willingness to separate waste: a construal level perspective
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DOI: 10.1080/09640568.2024.2336001
Abstract: Mandating policies about waste separation is essential for solving the urban waste crisis. To clarify the impact of mandatory policies on residents’ willingness to separate waste, based on Construal Level Theory, this study constructed a… read more here.
Keywords: construal level; willingness; waste; willingness separate ... See more keywords
How best to advertise low-fit brand extensions: a construal level theory perspective
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DOI: 10.1108/jcm-02-2023-5839
Abstract: Purpose Low-fit brand extensions offer several potential benefits, yet their success is challenging. Building on construal level theory, this study aims to investigate how different advertising appeals can improve the evaluations of low-fit brand extensions… read more here.
Keywords: low fit; construal level; brand; fit brand ... See more keywords
Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-09-2021-4900
Abstract: Purpose Drawing on embodied cognition and construal level theory perspectives in marketing literature, the purpose of this study is to propose that closed eyes make events appear distant and increase high-level construal and abstract processing,… read more here.
Keywords: construal level; level; close eyes; advertising appeals ... See more keywords
Proxy decision making and dementia: Using Construal Level Theory to analyse the thoughts of decision makers
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DOI: 10.1111/jan.13563
Abstract: AIMS This study explored the feasibility of using Construal Level Theory to analyse proxy decision maker thinking about a hypothetical ethical dilemma, relating to a person who has dementia. BACKGROUND Proxy decision makers make decisions… read more here.
Keywords: decision; construal level; proxy decision; level theory ... See more keywords
Being Precrastination or Active Procrastination? The Dominance/ Prestige Based Social Status Strategies and Construal Level Decided.
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DOI: 10.1177/00332941251343531
Abstract: When carrying out a task, some people start working on it early, while others plan well in advance but begin working only when the deadline is close. The former behavior is defined as precrastination, while… read more here.
Keywords: construal level; active procrastination; level; dominance ... See more keywords
Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory
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DOI: 10.1177/2158244020914576
Abstract: Rapid urbanization has beset sustainable consumption. Although many countries are increasingly taking pro-environmental stances, most countries continue to have a low recycling rate and a high littering rate. This study examines the effect of temporal… read more here.
Keywords: distance; construal level; level theory; temporal distance ... See more keywords
Bridging the Chasm Between Intentions and Behaviors: Developing and Testing a Construal Level Theory of Internal Whistle-Blowing
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DOI: 10.1287/orsc.2021.15292
Abstract: The recent wave of corporate scandals has necessitated a more systematic investigation of internal whistle-blowing as a potential way to prevent wrongdoing. Our understanding of whistle-blowing, however, has been hampered by a deep chasm that… read more here.
Keywords: whistle blowing; construal level; blowing intentions; whistle ... See more keywords