An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry
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DOI: 10.1080/13527266.2016.1143382
Abstract: Abstract The study develops and extends existing frameworks of corporate identity and investigates what organisations in China perceive as essential components of the corporate identity concept including their dimensions and contents. The study adopted a… read more here.
Keywords: corporate identity; industry; identity; construct china ... See more keywords