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Published in 2018 at "Tourism Management"
DOI: 10.1016/j.tourman.2017.12.012
Abstract: Abstract This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in…
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Keywords:
cultural intermediaries;
promotional actors;
construct legitimacy;
place branding ... See more keywords