Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? Evidence from parity laws
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DOI: 10.1007/s10754-018-9234-3
Abstract: Direct-to-consumer advertising (DTCA) for prescription drugs is a relatively unique feature of the US health care system and a source of tens of billions of dollars in annual spending. It has also garnered the attention… read more here.
Keywords: direct consumer; advertising; consumer; coverage ... See more keywords
Direct-to-Consumer Advertising of Prescription Drugs and the Patient–Prescriber Encounter: A Systematic Review
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DOI: 10.1080/10410236.2019.1584781
Abstract: ABSTRACT We systematically reviewed the research on patients’ and prescribers’ perceptions of, and self-reported behaviors prompted by, exposure to direct-to-consumer advertising (DTCA) (For ease of reading we use the term “advertising” to encompass advertising and… read more here.
Keywords: direct consumer; prescription drugs; patient prescriber; advertising ... See more keywords
Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites.
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DOI: 10.1093/her/cyaa004
Abstract: Considering the important role of the Internet in health information seeking by consumers, it is critical to examine the health information that is available to them through the Internet. This study contributes to existing knowledge… read more here.
Keywords: direct consumer; pharmaceuticals assessment; advertising pharmaceuticals; health ... See more keywords
Effect of Direct-to-Consumer Advertising on Statin Use in the United States
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DOI: 10.1097/mlr.0000000000000752
Abstract: Importance: The value of direct-to-consumer advertising (DTCA) of prescription drugs is widely debated, as is the effect of DTCA on prescription sales and health care utilization. Objective: We examined the association between DTCA intensity for… read more here.
Keywords: direct consumer; health care; statin; dtca ... See more keywords
'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels
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DOI: 10.2139/ssrn.2671610
Abstract: Pharmaceutical firms continue to advertise more and more prescription drugs directly to consumers, advocating them to discuss the focal health condition and the efficacy of the advertised drug with their physicians. In this paper, we… read more here.
Keywords: affliction levels; patients different; direct consumer; consumer advertising ... See more keywords