Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses
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DOI: 10.1080/08961530.2021.1961335
Abstract: Expanding cross-cultural social interaction regardless of whether it is real or virtual makes consumers become interested in different cultures, thereby increasing the number of consumers with posi... read more here.
Keywords: influence consumer; consumer; toward foreign; affinity toward ... See more keywords
Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge
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DOI: 10.1108/imr-08-2015-0178
Abstract: Purpose Extant research shows that consumers regularly misclassify country-of-origin (COO) associated with brands. The purpose of this paper is to examine changes in behavioral intentions (i.e. purchase intentions for self and others and brand judgments)… read more here.
Keywords: misclassification; behavioral intentions; consumer; affinity animosity ... See more keywords