Articles with "consumer agency" as a keyword



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Smart Wearable Technologies as Resources for Consumer Agency in Well-Being

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Published in 2023 at "Journal of Interactive Marketing"

DOI: 10.1177/10949968221143351

Abstract: Consumers are increasingly expected to be active in managing their personal well-being. Agency, meaning individuals’ ability to reflect on their circumstances, effect change, and act independently, constitutes an important means for consumer well-being. To a… read more here.

Keywords: agency well; smart wearable; wearable technologies; agency ... See more keywords