Articles with "consumer based" as a keyword



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Relationship between volatile compounds and consumer-based sensory characteristics of bacon smoked with different Brazilian woods.

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Published in 2019 at "Food research international"

DOI: 10.1016/j.foodres.2018.10.067

Abstract: Bacon is a product made from pork meat that is subjected to curing, drying, and smoking. Researchers aim to associate the worldwide high-acceptance of such a product with the sensory and chemical properties of bacon.… read more here.

Keywords: consumer based; relationship volatile; smoked different; volatile compounds ... See more keywords
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Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media

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Published in 2021 at "Tourism Recreation Research"

DOI: 10.1080/02508281.2021.1969623

Abstract: The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia.… read more here.

Keywords: destination; culinary destination; consumer based; relation foodporn ... See more keywords
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Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt

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Published in 2020 at "Journal of Marketing Communications"

DOI: 10.1080/13527266.2020.1832137

Abstract: The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d... read more here.

Keywords: understanding consumer; consumer based; equity antecedents; antecedents international ... See more keywords
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Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals

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Published in 2023 at "International Journal of Event and Festival Management"

DOI: 10.1108/ijefm-10-2022-0084

Abstract: PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the… read more here.

Keywords: music festivals; brand equity; based brand; consumer based ... See more keywords
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Factors Affecting Consumer-Based Brand Equity from the Perspective of Turkish Consumers

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Published in 2019 at "Drvna industrija"

DOI: 10.5552/drvind.2019.1812

Abstract: This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defining factors that, from their perspective, affect Consumer-Based Brand Equity (CBBE). According to our literature… read more here.

Keywords: consumer based; brand equity; brand; based brand ... See more keywords