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Published in 2019 at "Food research international"
DOI: 10.1016/j.foodres.2018.10.067
Abstract: Bacon is a product made from pork meat that is subjected to curing, drying, and smoking. Researchers aim to associate the worldwide high-acceptance of such a product with the sensory and chemical properties of bacon.…
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Keywords:
consumer based;
relationship volatile;
smoked different;
volatile compounds ... See more keywords
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Published in 2021 at "Tourism Recreation Research"
DOI: 10.1080/02508281.2021.1969623
Abstract: The present paper investigates the impact of FoodPorn, or food photographs, on user-generated content (UGC) and its role in influencing the perceptions of ‘food trippers’ toward local culinary precincts in a metropolitan area in Australia.…
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Keywords:
destination;
culinary destination;
consumer based;
relation foodporn ... See more keywords
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Published in 2020 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2020.1832137
Abstract: The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d...
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Keywords:
understanding consumer;
consumer based;
equity antecedents;
antecedents international ... See more keywords
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Published in 2023 at "International Journal of Event and Festival Management"
DOI: 10.1108/ijefm-10-2022-0084
Abstract: PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the…
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Keywords:
music festivals;
brand equity;
based brand;
consumer based ... See more keywords
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Published in 2019 at "Drvna industrija"
DOI: 10.5552/drvind.2019.1812
Abstract: This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defining factors that, from their perspective, affect Consumer-Based Brand Equity (CBBE). According to our literature…
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Keywords:
consumer based;
brand equity;
brand;
based brand ... See more keywords