Green Branding and Consumer Behavior, Unveiling the Impact of Environmental Marketing Strategies on Purchase Decisions
Sign Up to like & getrecommendations! Published in 2025 at "Business Strategy and the Environment"
DOI: 10.1002/bse.4172
Abstract: The study explores the relationships between green branding practices (GBP) and consumer behavior, aiming to extend knowledge on the interaction between green branding and purchase decisions. The research involved 521 students from the University of… read more here.
Keywords: consumer behavior; green branding; brand; purchase decisions ... See more keywords
How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2345
Abstract: This article sheds light on the profound impact of technology on consumer behavior, specifically focusing on the rise of generative AI tools. It highlights how these advancements have revolutionized consumer engagement, purchase decision‐making, and technology… read more here.
Keywords: consumer; consumer behavior; research; implications research ... See more keywords
Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2374
Abstract: With the rising popularity of immersive virtual reality (iVR) technologies, retailers are increasingly seeking innovative ways to create unique digital shopping experiences for their consumers. However, existing literature lacks a unified and comprehensive review that… read more here.
Keywords: consumer; review; consumer behavior; literature ... See more keywords
A New Method to Investigate the Presence of the Echo Chamber Effect on Consumer Behavior
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DOI: 10.1002/cb.2493
Abstract: While existing studies primarily explore the echo chamber effect in bipolar discourse, this study demonstrates that echo chambers also influence consumer behavior, where like‐minded consumers significantly shape their peers' preferences. We propose a comprehensive model… read more here.
Keywords: consumer behavior; chamber effect; consumer; echo chamber ... See more keywords
An EOQ model incorporating consumer behavior towards marketing policy change
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DOI: 10.1007/s12597-024-00850-5
Abstract: This paper introduces the Markovian EOQ model, an inventory management tool that considers how consumers respond to different marketing strategies. The model uses the Markov process to estimate the demand for two competing brands in… read more here.
Keywords: eoq model; consumer behavior; marketing; model ... See more keywords
Consumer Behavior in Energy-Efficient Homes: The Limited Merits of Energy Performance Ratings as Benchmarks
Sign Up to like & getrecommendations! Published in 2018 at "Energy and Buildings"
DOI: 10.1016/j.enbuild.2018.04.039
Abstract: In Germany, policy-induced energy efficiency improvements typically aim at reducing primary energy consumption. Private households, on the contrary, pursue the maximization of wellbeing, or in microeconomics jargon, the maximization of utility of the occupants. There… read more here.
Keywords: consumer behavior; energy consumption; energy; performance ratings ... See more keywords
Product information diffusion model and reasoning process in consumer behavior
Sign Up to like & getrecommendations! Published in 2020 at "Heliyon"
DOI: 10.1016/j.heliyon.2020.e05636
Abstract: Information diffusion on social media has become a major approach in people's daily communication, and the value contained therein holds great interest for both academic and industrial communities. However, the process of information diffusion is… read more here.
Keywords: information; consumer behavior; diffusion; information diffusion ... See more keywords
Analysis of sustainable consumer behavior as a business opportunity
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.07.039
Abstract: Abstract The purpose of this paper is to analyze how consumers incorporate sustainability issues into their buying behavior. This paper applies the Self-Organizing Map method to a sample of 223 consumers who answered a questionnaire… read more here.
Keywords: consumer behavior; sustainable consumer; behavior business; business ... See more keywords
Theory of planned behavior to predict consumer behavior in using products irrigated with purified wastewater in Iran consumer
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2021.126359
Abstract: Abstract Water shortages in some countries such as Iran have led farmers to use purified wastewater to irrigate their farms. The analysis of consumer behavior using these products is considered as one of the main… read more here.
Keywords: consumer; theory; consumer behavior; purified wastewater ... See more keywords
Beyond cognitive age: developing a multitheoretical measure of age and its assessment
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-017-0011-9
Abstract: Although aging is a multidimensional process, studies of older consumer behavior traditionally have used age as a surrogate measure of this process. As a result, the emerged relationships between age and consumer behaviors are not… read more here.
Keywords: consumer behavior; cognitive age; age; measure ... See more keywords
Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-020-00074-8
Abstract: Millennial consumers have been associated with a preference for environmental, socially responsible, and high-tech products; they have also been known to be quick spenders tending to hedonistic consumption; however, there is not much consensus on… read more here.
Keywords: price sensitivity; consumer behavior; ethical consumption; price ... See more keywords