Decomposing the effects of consumer boycotts: evidence from the anti-Japanese demonstration in China
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DOI: 10.1007/s00181-019-01650-3
Abstract: This paper quantifies the Chinese consumers’ boycott of Japanese cars that immediately followed the anti-Japanese demonstrations in September 2012. We decompose the total boycott effect into two effects: the transfer effect, which refers to consumers… read more here.
Keywords: decomposing effects; effects consumer; consumer boycotts; effect ... See more keywords