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Published in 2017 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.04.008
Abstract: Extending the study of consumer-brand relationships in the post-purchase stages of consumer decision making and in situations involving unfavorable comparisons with foregone brands, this research investigates the role of consumer-brand identification on consumer responses to…
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Keywords:
purchase;
consumer brand;
consumer;
brand ... See more keywords
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Published in 2017 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.05.029
Abstract: The objective of this paper is to explore the necessary and sufficient conditions to obtain high consumer-brand identification (CBI) and high repurchase intentions (Rep). Different from most business research on CBI and Rep that is…
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Keywords:
consumer brand;
high consumer;
brand;
high repurchase ... See more keywords
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Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.12.023
Abstract: Abstract Marketing researchers and practitioners almost unanimously agree that consumer engagement has major economic and social benefits. Many published works have attempted to conceptualize, develop, and validate measures of consumer engagement. One seminal study (…
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Keywords:
engagement concept;
consumer brand;
consumer;
engagement ... See more keywords
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Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.11.045
Abstract: Abstract Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst consumers. While in their infancy, several brands are now utilising VAs such as the Amazon Echo to deliver brand-related information and…
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Keywords:
consumer brand;
brand;
voice assistants;
brand engagement ... See more keywords
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Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.01.005
Abstract: Abstract The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the banking industry. The proposed…
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Keywords:
consumer brand;
banking industry;
consumer;
brand ... See more keywords
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Published in 2019 at "Journal of Brand Management"
DOI: 10.1057/s41262-018-00149-z
Abstract: The purpose of this study is to develop a holistic understanding of the drivers of consumer–brand identification (CBI) from a consumer’s perspective, in other words, to explicate why and how consumers form identity-based connections with…
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Keywords:
consumer brand;
study;
brand identification;
brand ... See more keywords
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Published in 2019 at "Journal of Relationship Marketing"
DOI: 10.1080/15332667.2018.1534064
Abstract: Abstract The present research aims at examining the role of consumer-brand identification (CBI) in attitude toward brand extension regarding the congruency between the values of consumers and brands. In this way, the benefits of CBI…
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Keywords:
consumer brand;
research;
brand;
brand extension ... See more keywords
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Published in 2021 at "Journal of Media Business Studies"
DOI: 10.1080/16522354.2021.1887439
Abstract: Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being ...
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Keywords:
consumer brand;
media brands;
brand engagement;
news media ... See more keywords
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Published in 2020 at "International Journal of Electrical Engineering Education"
DOI: 10.1177/0020720920931075
Abstract: This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not. The authors developed ...
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Keywords:
consumer brand;
market strategy;
market;
brand ... See more keywords
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Published in 2023 at "Sustainability"
DOI: 10.3390/su15097278
Abstract: This study aims to identify types of virtual/augmented reality–based brand experiences (VR/AR experiences) to understand their impacts on consumer–brand relationships. For this study, brand experiences were divided into four types: entertainment, aesthetic, educational, and real-escape…
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Keywords:
relationship;
experience;
consumer;
brand ... See more keywords