Achieving relational outcomes in casual dining restaurants through consumer commitment
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DOI: 10.1080/13683500.2014.967186
Abstract: The purpose of the study is to identify how we can achieve positive word-of-mouth (WOM) and share of purchases through consumer commitment in casual dining restaurants. This study proposes the theory of organizational commitment and… read more here.
Keywords: consumer commitment; relational outcomes; casual dining; commitment ... See more keywords