Consumer confusion and its consequences in the e-hospitality marketplace: the mediating role of negative emotions
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Service Theory and Practice"
DOI: 10.1108/jstp-11-2022-0264
Abstract: PurposeCluttered website layout and a poor presentation of information on limited web space are present on tourism websites as ineffective marketplace stimuli that give rise to the problem of consumers' confusion. Based on stimulus organism… read more here.
Keywords: negative emotions; role; consumer confusion; confusion ... See more keywords
The application of appraisal theories of emotions in the case of consumer confusion: theoretical and practical implications
Sign Up to like & getrecommendations! Published in 2018 at "Management Decision"
DOI: 10.1108/md-12-2017-1277
Abstract: Purpose – The purpose of the paper is to suggest a novel framework of consumer confusion based on the appraisal theories of emotions. Extant theoretical and empirical evidence on confusion continues to be vague on… read more here.
Keywords: consumer confusion; theories emotions; appraisal theories; consumer ... See more keywords