Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue
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DOI: 10.1108/imr-02-2019-0057
Abstract: Purpose – The paper discusses contributions to the IMR special issue on “Global Consumer Culture: The Evolving Nature of Global and Local Consumption”Design/methodology/approach – The approach is conceptual with illustrative examples.Findings – The reader finds… read more here.
Keywords: consumer; global consumer; special issue; consumer culture ... See more keywords
Some recent influences on global consumer culture
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DOI: 10.1108/imr-11-2018-0315
Abstract: Purpose The purpose of this paper is to build on Steenkamp’s reflections, and introduce emerging and important developments that are shaping the global landscape and influencing global consumer culture (GCC) and global brands (GBs). Design/methodology/approach… read more here.
Keywords: global consumer; recent influences; consumer culture; influences global ... See more keywords