Mobile shopping intensity: Consumer demographics and motivations
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102741
Abstract: Abstract Purpose To investigate how consumer demographics and motivations may influence their mobile shopping intensity. Design/methodology/approach An online survey was developed to collect data using SurveyMonkey's online shopper panel. The final sample consisted of 937… read more here.
Keywords: consumer demographics; demographics motivations; mobile shopping; shopping intensity ... See more keywords