Modeling consumer distrust of online hotel reviews
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DOI: 10.1016/j.ijhm.2017.12.005
Abstract: Abstract The online reviews literature has tended to focus on exploring perspectives such as the recipient’s attitude, reviews’ message-based factors, reviews’ trustworthiness, and hotel sales. But research fails to address the underlying processes of consumer… read more here.
Keywords: online hotel; hotel reviews; hotel; consumer distrust ... See more keywords