Articles with "consumer donation" as a keyword



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The effects of perceived deceptiveness and pressure on consumer donation: a mixed-methods study

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Published in 2018 at "Social Responsibility Journal"

DOI: 10.1108/srj-05-2018-0114

Abstract: Purpose This paper aims to use a negative perspective to investigate the effects of perceived deceptiveness and pressure on consumer donation and their underlying mechanisms in the context of asking for donations. Design/methodology/approach Study 1… read more here.

Keywords: perceived deceptiveness; donation; consumer donation; pressure ... See more keywords