Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.01.071
Abstract: Abstract Despite the influence of social media marketing, little is known about how branded messaging characteristics affect consumer engagement. We fill in this gap by assessing how readability interacts with brand hedonism to affect consumer… read more here.
Keywords: hedonism; brand; consumer; readability ... See more keywords
A sociosemiotic approach to consumer engagement in user-generated advertising
Sign Up to like & getrecommendations! Published in 2018 at "Social Semiotics"
DOI: 10.1080/10350330.2017.1381452
Abstract: ABSTRACT User-generated advertising (UGA) has been booming over the past few years as marketers have been actively seeking to enhance consumer engagement. Yet, our understanding of the implications, the importance and the potential of UGA… read more here.
Keywords: sociosemiotic approach; consumer; engagement; consumer engagement ... See more keywords
The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs
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DOI: 10.1080/14413523.2021.1880772
Abstract: ABSTRACT Using service dominant logic as the theoretical framework, this study examines the associations between consumer engagement, two dimensions of value co-creation (co-production and value-in-use), and behavioural loyalty while considering the moderating role of psychological… read more here.
Keywords: consumer engagement; loyalty; behavioural loyalty; value ... See more keywords
Characterizing terminology applied by authors and database producers to informatics literature on consumer engagement with wearable devices.
Sign Up to like & getrecommendations! Published in 2023 at "Journal of the American Medical Informatics Association : JAMIA"
DOI: 10.1093/jamia/ocad082
Abstract: OBJECTIVE Identifying consumer health informatics (CHI) literature is challenging. To recommend strategies to improve discoverability, we aimed to characterize controlled vocabulary and author terminology applied to a subset of CHI literature on wearable technologies. MATERIALS… read more here.
Keywords: author keywords; terminology applied; consumer; consumer engagement ... See more keywords
Positive and negative valence influencing consumer engagement
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Service Theory and Practice"
DOI: 10.1108/jstp-02-2016-0020
Abstract: Purpose The current service landscape is increasingly dynamic, and consumers’ engagement in market-related behavior is constantly changing. Developments in technology further influence this continuous dynamism. Therefore, it is important to understand the factors that may… read more here.
Keywords: positive negative; customer; consumer; service ... See more keywords
Supporting staff as change leaders in consumer engagement in aged care: Learnings from action research.
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DOI: 10.1111/jonm.12968
Abstract: AIM The aim of this paper is to explore the process of staff leading change in consumer engagement practice in aged care. BACKGROUND Shifting expectations make engagement practice increasingly complex for service providers. This requires… read more here.
Keywords: staff; aged care; change; practice ... See more keywords
I “Like” It: The Effects of Social Media Platform and Message on Consumer Engagement Actions
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DOI: 10.1123/ijsc.2023-0125
Abstract: The academic literature reports mixed evidence on how social media platform and message impact consumer engagement. We investigated the effects of three platforms (Facebook, Instagram, and Twitter) and three message themes (sales, informational, and relationship… read more here.
Keywords: social media; media platform; message; engagement actions ... See more keywords
Re-orienting health systems through a commissioning approach: finding solutions for improved consumer engagement
Sign Up to like & getrecommendations! Published in 2019 at "Health Research Policy and Systems"
DOI: 10.1186/s12961-019-0471-9
Abstract: As many developed health systems grapple with the reorientation of their systems to those that are commissioning led, consumer engagement has emerged as an important theme. Despite many governments asserting the importance of consumer engagement… read more here.
Keywords: consumer; consumer engagement; health systems; approach ... See more keywords
Why Marketers Need New Measures Of Consumer Engagement
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Advertising Research"
DOI: 10.2501/jar-2018-034
Abstract: In an environment of intense advertising clutter and privacy concerns, consumers increasingly are avoiding advertisements they find annoying and untrustworthy. The popularity of advertisement blockers, particularly among younger Internet users, is just one indicator of… read more here.
Keywords: marketers need; measures consumer; need new; consumer engagement ... See more keywords
Offensive or amusing? The study on the influence of brand-to-brand teasing on consumer engagement behavioral intention based on social media
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.966254
Abstract: With the development of social media, advertising has migrated from traditional media to social media. Marketers are increasingly using social media’s brand pages to actively create humorous dialogue interactions with other brands for brand communication… read more here.
Keywords: social media; intention; aggressive humor; consumer engagement ... See more keywords
The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media
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DOI: 10.3390/su14116771
Abstract: Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from organizations. With the rise of social media, organizations… read more here.
Keywords: social media; responsibility; consumer; consumer engagement ... See more keywords