Consumer entrepreneurship and cultural innovation: The case of GinO12
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DOI: 10.1016/j.jbusres.2018.04.019
Abstract: Although the literature on consumer (or user) entrepreneurship is flourishing, research has focused on sources of product innovation as a driver of consumer entrepreneurial venture establishment and overlooked sources of cultural innovation. By drawing on… read more here.
Keywords: cultural innovation; innovation; consumer entrepreneurship; case ... See more keywords