U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model
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DOI: 10.1002/cb.1714
Abstract: While considerable research has been conducted on consumer attitude towards foreign products, most of these studies focuses on the attitude of products from Western developed countries. Our study intends to investigate the effects of consumers’… read more here.
Keywords: buying products; consumer; consumer ethnocentrism; risk buying ... See more keywords
Explaining attention and choice for origin labeled cheese by means of consumer ethnocentrism
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DOI: 10.1016/j.foodqual.2019.05.016
Abstract: This study examines the relationship between consumer ethnocentrism, visual attention and choice for origin labeled cheese. It evaluates the impact of consumer ethnocentrism on preferences for domestic products, as well as, on the visual attention… read more here.
Keywords: consumer ethnocentrism; attention; choice; consumer ... See more keywords
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
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DOI: 10.1016/j.jbusres.2019.09.040
Abstract: Abstract Electronic word-of-mouth (e-WOM) plays an important role in influencing Chinese consumers’ brand perceptions. While domestic social media managers are keen to understand how to protect their brands, their foreign counterparts are keen to reduce… read more here.
Keywords: consumer ethnocentrism; brand; brand equity;
Consumer ethnocentrism and purchasing behavior: moderating effect of demographics
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DOI: 10.1108/jima-02-2020-0047
Abstract: Purpose This study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the role of demographic variables as moderators in the relationship… read more here.
Keywords: ethnocentrism; purchasing behavior; product categories; consumer ethnocentrism ... See more keywords
Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment
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DOI: 10.1108/jima-03-2019-0057
Abstract: Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role… read more here.
Keywords: impact consumer; study; consumer ethnocentrism; brand ... See more keywords
Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry
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DOI: 10.1177/0972150917710112
Abstract: The present article shows the relation that Colombian consumer ethnocentrism has with country image and local brand preference in the textile, apparel and leather industry and it infers the possible implications this relation has when… read more here.
Keywords: image; industry; consumer; consumer ethnocentrism ... See more keywords