Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.01.060
Abstract: Abstract Authenticity is a critical concept affecting consumers' judgments of brands, as well as CSR programs. However, while much research has examined the impact of authenticity, there is less understanding regarding the dimensions that influence… read more here.
Keywords: csr authenticity; evaluations csr; authenticity development; consumer evaluations ... See more keywords
The organizational framing effect on consumer evaluations of corporate donations
Sign Up to like & getrecommendations! Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-06-2020-0465
Abstract: Purpose This paperaims to investigate a novel expectation by examining how framing a company as its constituent members (members frame) versus an organization (organization frame) can influence consumer evaluations of a product or service from… read more here.
Keywords: organization; corporate donations; consumer evaluations; effect ... See more keywords
Consumer evaluations of bonus packs offered with price discounts
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-09-2015-1555
Abstract: Purpose To assess consumer evaluations of bonus packs offered with price discounts. Design/methodology/approach Four laboratory experiments and a content analysis. Findings The opportunity to obtain a price discount was available for approximately 25 percent of… read more here.
Keywords: evaluations bonus; consumer evaluations; packs offered; consumer ... See more keywords