Consumer experience and the valued elements in the three phases of purchase of a cultural event
Sign Up to like & getrecommendations! Published in 2019 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-019-00224-4
Abstract: Consumer experience has been a central point for marketing researchers, but also a complex subject that seeks to integrate multiple relevant and enduring concepts of literature. In this sense there are numerous publications and perspectives… read more here.
Keywords: phases purchase; three phases; consumer; event ... See more keywords
Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.10.004
Abstract: Showrooming represents a shopper behaviour prevalent in today's retail landscape, referring to consumers inspecting a desired product at a retailer's physical store and then buying it online, usually from a competitor. Showrooming has been examined… read more here.
Keywords: showrooming retail; shopper behaviour; consumer; investigation ... See more keywords
Consumer experience quality: A review and extension of the sport management literature
Sign Up to like & getrecommendations! Published in 2017 at "Sport Management Review"
DOI: 10.1016/j.smr.2017.01.002
Abstract: Over the last two decades, the number of studies examining the roles of the core sport product, ancillary services, social interactions among consumers, and relationship marketing programs in the sport context has grown. However, it… read more here.
Keywords: quality; sport management; consumer; sport ... See more keywords
Integrated package design: an interdisciplinary approach to package design that benefits consumer experience and brand perception
Sign Up to like & getrecommendations! Published in 2017 at "Computer-aided Design and Applications"
DOI: 10.1080/16864360.2017.1308079
Abstract: ABSTRACTIt is perplexing that Package Design has traditionally been taught as a course isolated in either Graphic or Industrial Design programs. To develop a truly unified brand narrative, package design necessitates an interdisciplinary, human-centered, and… read more here.
Keywords: package; package design; integrated package; brand ... See more keywords
Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
Sign Up to like & getrecommendations! Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01972
Abstract: The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the… read more here.
Keywords: experience omnichannel; sales atmospheres; omnichannel behavior; consumer experience ... See more keywords
The Role of Internet of Things on Electric Vehicle Charging Infrastructure and Consumer Experience
Sign Up to like & getrecommendations! Published in 2023 at "Energies"
DOI: 10.3390/en16104248
Abstract: The drive for net-zero emission and global decarbonization spurred the need for a worldwide transition towards cleaner energy options. The fossil-fuel-dominated global transportation system is a target for these initiatives, accounting for 37% of recent… read more here.
Keywords: charging infrastructure; role internet; consumer experience;