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Published in 2019 at "International Review on Public and Nonprofit Marketing"
DOI: 10.1007/s12208-019-00224-4
Abstract: Consumer experience has been a central point for marketing researchers, but also a complex subject that seeks to integrate multiple relevant and enduring concepts of literature. In this sense there are numerous publications and perspectives…
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Keywords:
phases purchase;
three phases;
consumer;
event ... See more keywords
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Published in 2018 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.10.004
Abstract: Showrooming represents a shopper behaviour prevalent in today's retail landscape, referring to consumers inspecting a desired product at a retailer's physical store and then buying it online, usually from a competitor. Showrooming has been examined…
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Keywords:
showrooming retail;
shopper behaviour;
consumer;
investigation ... See more keywords
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Published in 2017 at "Sport Management Review"
DOI: 10.1016/j.smr.2017.01.002
Abstract: Over the last two decades, the number of studies examining the roles of the core sport product, ancillary services, social interactions among consumers, and relationship marketing programs in the sport context has grown. However, it…
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Keywords:
quality;
sport management;
consumer;
sport ... See more keywords
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Published in 2017 at "Computer-aided Design and Applications"
DOI: 10.1080/16864360.2017.1308079
Abstract: ABSTRACTIt is perplexing that Package Design has traditionally been taught as a course isolated in either Graphic or Industrial Design programs. To develop a truly unified brand narrative, package design necessitates an interdisciplinary, human-centered, and…
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Keywords:
package;
package design;
integrated package;
brand ... See more keywords
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Published in 2020 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2020.01972
Abstract: The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the…
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Keywords:
experience omnichannel;
sales atmospheres;
omnichannel behavior;
consumer experience ... See more keywords
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2
Published in 2023 at "Energies"
DOI: 10.3390/en16104248
Abstract: The drive for net-zero emission and global decarbonization spurred the need for a worldwide transition towards cleaner energy options. The fossil-fuel-dominated global transportation system is a target for these initiatives, accounting for 37% of recent…
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Keywords:
charging infrastructure;
role internet;
consumer experience;