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Published in 2021 at "British Food Journal"
DOI: 10.1108/bfj-12-2020-1096
Abstract: PurposePrevious research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has widely applied planned behaviour theory, using a single theoretical approach often…
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Keywords:
consumer extrinsic;
drinking products;
consumer;
organic drinking ... See more keywords