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Published in 2019 at "Journal of Business Ethics"
DOI: 10.1007/s10551-019-04278-6
Abstract: The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random…
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Keywords:
consumer;
trade engagement;
consumer fair;
fair trade ... See more keywords