Direct-to-Consumer Generic Drugs: A Maverick Approach or Another Exposure of Market Failures?
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DOI: 10.7326/m22-0740
Abstract: In January 2022, billionaire and Shark Tank investor Mark Cuban launched the Mark Cuban Cost Plus Drug Company (MCCPDC), sellingmore than 100 generic prescription drugs online, some at substantially lower than average market prices. While… read more here.
Keywords: generic drugs; drugs maverick; direct consumer; consumer generic ... See more keywords