The product is me: Hyper-personalized consumer goods as unconventional luxury
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DOI: 10.1016/j.jbusres.2019.05.017
Abstract: Abstract This study explores hyper-personalized wellness products (e.g., facial serum, custom-prepared meals, vitamins) as unconventional luxury products. Hyper-personalized consumer goods are those in which a consumer's genetic composition, or DNA, is used in the manufacturing… read more here.
Keywords: personalized consumer; consumer; consumer goods; hyper personalized ... See more keywords
Factors Affecting Consumer Goods Buyers’ Choice in E-Commerce Sites: Evidence from Vietnam
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DOI: 10.13106/jafeb.2020.vol7.no11.947
Abstract: The main purpose of this study is to find the factors affecting the consumer goods buyers’ choice on e-commerce sites in Vietnam. By using the quantitative method, the paper examines the theoretical research model and… read more here.
Keywords: affecting consumer; commerce sites; commerce; goods buyers ... See more keywords
Review Consensus Effects on e-Wom and Consumer Goods e-Purchase Satisfaction: Evidence from Vietnam
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DOI: 10.14505/jarle.v11.2(48).05
Abstract: The reviews of the consumers who are shopping online is playing very important role in shaping the intentions of the purchase of others. The digital platforms are increasing day by day which are giving the… read more here.
Keywords: review consensus; purchase; consumer goods; purchase satisfaction ... See more keywords
Research on Supplier Collaboration of Daily Consumer Goods under Uncertainty of Supply and Demand
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DOI: 10.3390/su13105683
Abstract: This paper establishes the decentralized decision-making model of consumer goods, the active collaboration model of consumer goods suppliers, and the decentralized decision-making model of customized consumer goods. Through formula derivation and simulation, the benefit and… read more here.
Keywords: collaboration; consumer goods; consumer; inventory ... See more keywords