The impact of media richness on consumer information search and choice
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DOI: 10.1016/j.jbusres.2018.02.003
Abstract: Abstract Consumers' make decisions based on information gathered from sources that vary in the richness of the medium. Some media are rich, and include video and audio components, while others are lean and consist solely… read more here.
Keywords: information search; consumer information; information; media richness ... See more keywords
Pricing Analysis of Online Shopping Platforms Considering Consumer Information Levels
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DOI: 10.3389/fpsyg.2022.821979
Abstract: To address the problem of frequent dishonest transactions by online shopping platform merchants, we developed monopoly and competitive platform pricing models based on two-sided market theory, which introduce consumer information levels. This article analyzes the… read more here.
Keywords: consumer; online shopping; information levels; shopping platforms ... See more keywords