Investigating motivated consumer innovativeness in the context of drone food delivery services
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Hospitality and Tourism Management"
DOI: 10.1016/j.jhtm.2019.01.004
Abstract: Abstract The objective of this research is to explore the motivated consumer innovativeness in the context of drone food delivery services. More specifically, it was hypothesized that four dimensions of motivated consumer innovativeness, which include… read more here.
Keywords: consumer innovativeness; innovativeness context; context drone; motivated consumer ... See more keywords
Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness
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DOI: 10.3390/su12093818
Abstract: Sustainability has received widespread attention in both academia and industry, but there is still a paucity of research investigating the relationships between gender, consumer innovativeness, and clothing, as well as how they may influence sustainable… read more here.
Keywords: sustainable cues; product; consumer innovativeness; fashion ... See more keywords