Health information and consumer learning in the bottled water market
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DOI: 10.1016/j.ijindorg.2017.08.002
Abstract: This paper examines the impact of health information in different media outlets on bottled water consumption through consumer learning. We develop a random coefficient discrete choice model with Bayesian learning process to capture consumers’ learning… read more here.
Keywords: health; health information; consumer learning; bottled water ... See more keywords