Antecedents of consumer loyalty in ride-hailing
Sign Up to like & getrecommendations! Published in 2021 at "Transportation Research Part F: Traffic Psychology and Behaviour"
DOI: 10.1016/j.trf.2021.03.016
Abstract: Abstract The rise of the sharing economy has remarkedly shifted consumers’ traffic behaviour, which gave rise to successful start-up businesses, such as Uber and Grab, that offer innovative transport alternatives through car and ride sharing.… read more here.
Keywords: loyalty; antecedents consumer; loyalty ride; consumer loyalty ... See more keywords
CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Business Economics and Management"
DOI: 10.3846/jbem.2018.5203
Abstract: This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate… read more here.
Keywords: medium; consumer loyalty; effect; csr activities ... See more keywords
The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam
Sign Up to like & getrecommendations! Published in 2020 at "Uncertain Supply Chain Management"
DOI: 10.5267/j.uscm.2019.11.004
Abstract: Article history: Received October 20, 2019 Received in revised format November 10, 2019 Accepted November 2 read more here.
Keywords: mediating role; quality consumer; website quality; influence website ... See more keywords