The Journal of Consumer Marketing at age 35: a retrospective overview
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DOI: 10.1108/jcm-06-2020-3876
Abstract: The Journal of Consumer Marketing (JCM) has ceaselessly strived toward presenting updated insights on consumer behavior in the marketplace. Blending both theory and practice, it features rigorous consumer-centric research, which addresses pressing managerial concerns. Recently,… read more here.
Keywords: consumer; journal consumer; jcm; consumer marketing ... See more keywords
Regenerative therapies for erectile dysfunction: the influence of direct-to-consumer marketing on patient interest
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DOI: 10.21037/tau-22-309
Abstract: Background Despite a lack of evidence, a number of “regenerative” therapies have become popularized treatments for erectile dysfunction (ED). Platelet-rich plasma (PRP) injections and shockwave therapy have received significant attention through direct-to-consumer marketing and are… read more here.
Keywords: direct consumer; regenerative therapies; consumer marketing; therapy ... See more keywords