Rethinking the Consumer Metaphor versus the Citizen Metaphor: Frame Merging and Higher Education Reform in Sweden
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DOI: 10.1017/s1474746418000465
Abstract: Neoliberal metaphors of students often describe students as consumers, managers and even as commodities, but this analysis often disregards the discursive complexity of education. We argue that frame merging is essential to understand the hybrid… read more here.
Keywords: frame merging; metaphor; consumer metaphor; higher education ... See more keywords