Understanding the inhibitors to consumer mobile purchasing intentions
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DOI: 10.1016/j.jretconser.2020.102129
Abstract: Abstract Consumers frequently browse online stores via mobile (m-) channels but seldom realize transactions through m-channels. Although this m-purchasing yields an attractive growth opportunity for online retailers, existing research still insufficiently explains m-purchasing (intentions). Hence,… read more here.
Keywords: security risk; purchasing intentions; consumer; inhibitors consumer ... See more keywords