Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
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DOI: 10.1007/s11575-016-0299-2
Abstract: Global advertising often uses cultural values to standardize globally advertised messages. However, this exploratory study investigates the possibility that rather than cultural values (and consumer wants), it is consumer needs that are strongly shared across… read more here.
Keywords: global advertising; cultural values; consumer; consumer needs ... See more keywords
Explore consumer needs and design purposes of smart clothing from designers’ perspectives
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DOI: 10.1080/17543266.2016.1278465
Abstract: ABSTRACT From both users’ and creators’ perspectives, this study examined: (1) designer-users’ needs of smart clothing, (2) designer-identified consumer needs, (3) design purposes, and (4) the relationships among needs and design purposes. Fifteen participants were… read more here.
Keywords: needs design; smart clothing; consumer needs; design purposes ... See more keywords