Building a Foundation for Neuromarketing And Consumer Neuroscience Research
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Advertising Research"
DOI: 10.2501/jar-2019-034
Abstract: ABSTRACT Since its modern inception about two decades ago, the use of neuroscience tools and insights in studying advertising has grown an increasing prominence in the researcher's toolbox. As a branch of applied neuroscience, labels… read more here.
Keywords: consumer neuroscience; foundation; neuromarketing consumer; neuroscience ... See more keywords
Is EEG Suitable for Marketing Research? A Systematic Review
Sign Up to like & getrecommendations! Published in 2020 at "Frontiers in Neuroscience"
DOI: 10.3389/fnins.2020.594566
Abstract: Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior. Electroencephalography (EEG) is one of the most frequently applied neuroscientific… read more here.
Keywords: consumer; research; systematic review; consumer neuroscience ... See more keywords
Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food
Sign Up to like & getrecommendations! Published in 2021 at "Applied Sciences"
DOI: 10.3390/app11156692
Abstract: Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or… read more here.
Keywords: consumer neuroscience; impact; food; store communication ... See more keywords
A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption
Sign Up to like & getrecommendations! Published in 2023 at "Behavioral Sciences"
DOI: 10.3390/bs13040298
Abstract: Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides a… read more here.
Keywords: neuroscience; sustainable consumption; consumer; consumer neuroscience ... See more keywords