Implicit or Explicit? Understanding Consumer Responses to ESG‐Related Claims and ESG Disclosure in the Consumer‐Packaged Goods Industry: An Emerging Economy Perspective
Sign Up to like & getrecommendations! Published in 2025 at "Corporate Social Responsibility and Environmental Management"
DOI: 10.1002/csr.70012
Abstract: Grounded in signaling and legitimacy theories, this study explores consumers' responses to implicit and explicit ESG‐related claims on product labels as well as the moderating effect of ESG disclosure in China's consumer‐packaged goods industry. In… read more here.
Keywords: related claims; consumer; implicit explicit; esg related ... See more keywords
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Marketing"
DOI: 10.1177/00222429221122698
Abstract: This article examines why some brands are able to ride the wave of macroeconomic expansions, whereas other brands are better able to successfully weather contractions. Using a utility-based framework, the authors develop hypotheses on how… read more here.
Keywords: bad times; brand equity; consumer packaged; brand ... See more keywords