The development of a multidimensional Consumer Perceived Value scale in ophthalmology services
Sign Up to like & getrecommendations! Published in 2019 at "Romanian Journal of Ophthalmology"
DOI: 10.22336/rjo.2019.53
Abstract: Objective: The aim of this study was to investigate the dimensionality of Consumer Perceived value in Romanian ophthalmology services. Material and Methods: The sample consisted of 173 consumers of private ophthalmology services, recruited using a… read more here.
Keywords: consumer perceived; ophthalmology; value; ophthalmology services ... See more keywords
“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1002275
Abstract: Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides… read more here.
Keywords: luxury; identity; brand identity; brand ... See more keywords