Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature
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DOI: 10.1111/jocd.14903
Abstract: The purpose of this study was to examine how much celebrity endorsement stimulates skin color racism in the cosmetics industry. read more here.
Keywords: consumer purchase; whitening products; celebrity; endorsements whitening ... See more keywords
Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident
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DOI: 10.2224/sbp.6676
Abstract: We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found… read more here.
Keywords: consumer purchase; product fukushima; product; cosmetic product ... See more keywords
Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa
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DOI: 10.3390/ijerph16060956
Abstract: In the last few years, the market of organically grown products (OGPs) has continued to grow due to speculated concerns for the environment, food safety and health issues. The market for OGPs in South Africa… read more here.
Keywords: purchase; consumer purchase; purchase intentions; south africa ... See more keywords
The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus
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DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2 read more here.
Keywords: consumer purchase; marketing consumer; viral marketing; intention moderator ... See more keywords