Sign Up to like & get
recommendations!
1
Published in 2022 at "Journal of Cosmetic Dermatology"
DOI: 10.1111/jocd.14903
Abstract: The purpose of this study was to examine how much celebrity endorsement stimulates skin color racism in the cosmetics industry.
read more here.
Keywords:
consumer purchase;
whitening products;
celebrity;
endorsements whitening ... See more keywords
Sign Up to like & get
recommendations!
0
Published in 2018 at "Social Behavior and Personality"
DOI: 10.2224/sbp.6676
Abstract: We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found…
read more here.
Keywords:
consumer purchase;
product fukushima;
product;
cosmetic product ... See more keywords
Sign Up to like & get
recommendations!
1
Published in 2019 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph16060956
Abstract: In the last few years, the market of organically grown products (OGPs) has continued to grow due to speculated concerns for the environment, food safety and health issues. The market for OGPs in South Africa…
read more here.
Keywords:
purchase;
consumer purchase;
purchase intentions;
south africa ... See more keywords
Sign Up to like & get
recommendations!
1
Published in 2020 at "Management Science Letters"
DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2
read more here.
Keywords:
consumer purchase;
marketing consumer;
viral marketing;
intention moderator ... See more keywords