Math anxiety effects on consumer purchase decisions: the role of framing
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DOI: 10.1007/s11002-024-09732-8
Abstract: Mathematics anxiety, an emotional state resulting in negative responses to math problems and numerical information, has been extensively studied in educational psychology. Research on the impact of math anxiety on consumer purchase decisions, however, is… read more here.
Keywords: anxiety; math anxiety; purchase decisions; consumer purchase ... See more keywords
Determinants of consumer purchase decisions of plant-based milk alternatives: the role of preferences for product attributes
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DOI: 10.1108/caer-08-2023-0225
Abstract: PurposeThe study aims to investigate consumer preferences across 25 attributes of plant-based milk (PBM) products and examine the key predictors and underlying mechanisms of consumer purchase decisions of PBM alternatives.Design/methodology/approachThis study employed a multidimensional approach… read more here.
Keywords: consumer; product; purchase; consumer purchase ... See more keywords
Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature
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DOI: 10.1111/jocd.14903
Abstract: The purpose of this study was to examine how much celebrity endorsement stimulates skin color racism in the cosmetics industry. read more here.
Keywords: consumer purchase; whitening products; celebrity; endorsements whitening ... See more keywords
When AI Becomes a Shopping Advisor: A Study on the Impact of Generative AI Review on Consumer Purchase Decision
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DOI: 10.1177/21582440251357671
Abstract: With the swift advancement of artificial intelligence technology, generative AI reviews, as a novel form of online evaluation, are increasingly capturing consumers’ attention, thereby infusing innovation into the traditional online review paradigm. This technology, grounded… read more here.
Keywords: purchase decision; consumer; review; purchase ... See more keywords
Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident
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DOI: 10.2224/sbp.6676
Abstract: We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found… read more here.
Keywords: consumer purchase; product fukushima; product; cosmetic product ... See more keywords
Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa
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DOI: 10.3390/ijerph16060956
Abstract: In the last few years, the market of organically grown products (OGPs) has continued to grow due to speculated concerns for the environment, food safety and health issues. The market for OGPs in South Africa… read more here.
Keywords: purchase; consumer purchase; purchase intentions; south africa ... See more keywords
The Impact of Environmental Indicators on Consumer Purchase Decisions for Food Products
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DOI: 10.3390/su16051834
Abstract: This research paper analyzes consumer expectations and priorities concerning environmental indicators within the food industry. The study’s overall objective was to understand the importance of various environmental indicators on consumer purchasing decisions. A survey was… read more here.
Keywords: food; impact environmental; consumer; environmental indicators ... See more keywords
The Impact of ESG Management by Automobile Companies on Consumer Purchase Intention
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DOI: 10.3390/su17198733
Abstract: Amid rising sustainability demands, the automotive industry must understand how its Environmental, Social, and Governance (ESG) management influences consumer purchase decisions for high-involvement products. This study investigates this relationship by examining the mediating roles of… read more here.
Keywords: consumer; purchase; purchase intention; consumer purchase ... See more keywords
The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus
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DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2 read more here.
Keywords: consumer purchase; marketing consumer; viral marketing; intention moderator ... See more keywords