How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?
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DOI: 10.1057/s41270-024-00344-9
Abstract: The implemented research investigates the switch in consumer expectations and purchasing. The COVID-19 pandemic may have been the cause for a switch in consumer expectations and behaviour with respect to in-store versus online grocery purchases.… read more here.
Keywords: consumer; covid pandemic; purchasing behaviour; consumer purchasing ... See more keywords
“Good shopping decisions” or “selling goods” – the impact of short video marketing models on consumer purchasing behavior
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DOI: 10.1108/apjml-01-2025-0045
Abstract: The rapid rise of short video platforms has established short video marketing as a crucial strategy for traffic acquisition and profit generation. This study systematically examines how two primary marketing models – “good shopping decisions”… read more here.
Keywords: consumer; consumer purchasing; marketing; short video ... See more keywords
Analysis of Online Consumer Purchasing Behavior Typology After the COVID-19 Pandemic
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DOI: 10.1177/21582440241279684
Abstract: The COVID-19 pandemic has significantly impacted global society and economies, prompting a shift in online consumer purchasing behavior (OCPB). This study aims to explore the evolving typologies of OCPB in the context of post-pandemic retail… read more here.
Keywords: consumer; covid pandemic; typology; consumer purchasing ... See more keywords
Research on the impact of live streaming marketing by online influencers on consumer purchasing intentions
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DOI: 10.3389/fpsyg.2022.1021256
Abstract: Drawing from the stimulus–organism–response (S-O-R) model, this study explores the impact on consumer attitudes in the context of Chinese online influencers' e-commerce live streaming. To examine this impact, we distributed our survey questionnaire to Chinese… read more here.
Keywords: online influencers; purchasing intentions; consumer; live streaming ... See more keywords
Strategies associated with improved healthiness of consumer purchasing in supermarket interventions: a systematic overview of reviews and evaluation of primary articles
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DOI: 10.3389/fpubh.2024.1334324
Abstract: Background Growing evidence suggests that it is possible to change the retail food environment to enable healthier choices via in-store interventions. It has been difficult to draw clear conclusions as to which interventions are most… read more here.
Keywords: quality; high quality; primary articles; consumer purchasing ... See more keywords