Articles with "consumer reactions" as a keyword



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Consumer reactions to corporate tax strategies: the role of political ideology

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Published in 2017 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2016.12.011

Abstract: This study contributes to research on how stakeholders react to corporate tax strategies (CTSs). In two experiments we show that consumers are more likely to react negatively to ‘aggressive’ rather than to reward ‘conservative’ CTSs.… read more here.

Keywords: tax; political ideology; ideology; consumer reactions ... See more keywords