Trains and Twitter: Firm generated content, consumer relationship management and message framing
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DOI: 10.1016/j.tra.2018.04.026
Abstract: Abstract In this paper, we examine the impact of Twitter content on users’ train journeys and how train providers’ message framing moderates these relationships. Framing regards the way in which messages are worded concerning a… read more here.
Keywords: consumer relationship; relationship management; consumer; message framing ... See more keywords