Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
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DOI: 10.3389/fpsyg.2022.912051
Abstract: Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease… read more here.
Keywords: perceived threat; consumer; consumer resistance; resistance digital ... See more keywords