Consumer responses to suboptimal food products
Sign Up to like & getrecommendations! Published in 2021 at "Appetite"
DOI: 10.1016/j.appet.2021.105205
Abstract: Suboptimal food is defined as physically imperfect food product that deviates from the normal visual standards without intrinsic quality or safety concerns. The forms of suboptimal food can be visual (e.g., cosmetic appearance), temporal (e.g.,… read more here.
Keywords: food products; consumer responses; behavioral intentions; food ... See more keywords
Consumer responses to gasoline price and non-price policies
Sign Up to like & getrecommendations! Published in 2020 at "Energy Policy"
DOI: 10.1016/j.enpol.2019.111078
Abstract: Abstract Gasoline consumption in emerging economies have been rising rapidly due to economic growth and increasing urbanization rate in recent years. However, the development has brought about new socio-economic and environmental challenges leading governments to… read more here.
Keywords: gasoline price; consumer responses; responses gasoline; price ... See more keywords
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing
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DOI: 10.1016/j.intmar.2020.06.004
Abstract: Abstract A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM… read more here.
Keywords: consumer responses; creativity; marketing; real time ... See more keywords
Me, my brand and I: Consumer responses to luxury brand rejection
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DOI: 10.1016/j.jbusres.2017.05.032
Abstract: Integrating the social rejection and brand threat literatures, this research examines how consumers respond when the luxury brand they identify with is rejected by their social peers. Across two studies, it is observed that, consumers… read more here.
Keywords: responses luxury; rejection; consumer responses; brand ... See more keywords
Building corporate reputation through consumer responses to green new products
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DOI: 10.1057/s41262-017-0071-3
Abstract: The importance of sustainability to customers, companies, and society requires an examination of the effects of green new products (GNPs). This study extends past research by examining consumer responses to a GNP and their impact… read more here.
Keywords: green new; corporate reputation; consumer responses; consumer ... See more keywords
Chinese consumer responses to carbon labeling: evidence from experimental auctions
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Environmental Planning and Management"
DOI: 10.1080/09640568.2017.1394276
Abstract: With the growing anxiety over global warming, some groups have advocated the mandatory carbon labeling of products, whereas other groups have opposed such labeling. How consumers respond to carbon labels is a key question with… read more here.
Keywords: chinese consumer; carbon labeling; carbon; carbon labels ... See more keywords
Personality-Based Engagement: An Examination of Personality and Message Factors on Consumer Responses to Social Media Advertisements
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1719954
Abstract: Abstract Social media advertising has seen a growth in media messages customized to appeal to highly specific characteristics of an identified target. However, the psychological determinants of consumer responses to such media content remain under-researched.… read more here.
Keywords: social media; appeal; personality traits; consumer responses ... See more keywords
Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2017.1393766
Abstract: Abstract Given the importance of communication in the realm of corporate associations, this study analyzes the roles that communication strategies play in the formation of corporate associations. The study examines (1) whether particular types of… read more here.
Keywords: communication; industry; consumer responses; association ... See more keywords
Whom do we trust? Cultural differences in consumer responses to online recommendations
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-01-2017-0050
Abstract: Purpose Consumers increasingly depend on the Internet as the information source to make their hospitality decisions, which highlights the need for more research in online recommendation. Due to the globalization, culture and its effects on… read more here.
Keywords: responses online; online recommendations; consumer responses; culture ... See more keywords
Consumer responses to shopper solutions in service settings
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DOI: 10.1108/jsm-08-2019-0287
Abstract: Purpose Retailers are continuously seeking to improve upon the in-store shopping experience for their customers. The present research aims to examine consumers’ responses to one such initiative – the shopper solution – that, despite its… read more here.
Keywords: shopper solutions; solutions service; shopping convenience; responses shopper ... See more keywords
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth
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DOI: 10.1177/0022242920924389
Abstract: This research documents how negative reviews, when perceived as unfair, can activate feelings of empathy toward firms that have been wronged. Six studies and four supplemental experiments provide converging evidence that this experienced empathy for… read more here.
Keywords: consumer; word mouth; consumer responses; negative reviews ... See more keywords