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Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-02-2020-0139
Abstract: Purpose This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem. Design/methodology/approach…
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Keywords:
study;
consumer responsibilisation;
responsibilisation;
consumer ... See more keywords