Articles with "consumer responsibilisation" as a keyword



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Digital technology-enabled transformative consumer responsibilisation: a case study

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Published in 2021 at "European Journal of Marketing"

DOI: 10.1108/ejm-02-2020-0139

Abstract: Purpose This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem. Design/methodology/approach… read more here.

Keywords: study; consumer responsibilisation; responsibilisation; consumer ... See more keywords